Who We Are

Lulu Eschelman, Founder + Designer

Lulu Eschelman

Lulu, born in Denmark, attended the Design Academy of Copenhagen in 2002 while working for Danish designer Ann Wiberg/Trash Couture. She was trained in Haute Couture in Paris and London before moving to Los Angeles in 2004. Lulu studied the US markets while working as sales manager at Von Dutch Originals. This experience and exposure to the mid and high end markets allowed Lulu to develop her passion and interest in luxury production and craftsmanship. Identifying a need in the market, Lulu created and launched LumillaMingus, now Lumilla, in 2014.

Watch what Marcus Lemonis has to say about Lulu!


Marcus Lemonis

Marcus Lemonis

Marcus Lemonis is an entrepreneur, investor, television personality, and chairman and CEO of Marcus Lemonis LLC. Lemonis is known as the "business turnaround king" and host of CNBC's prime time reality series 'The Profit'. More about Marcus Lemonis can be found at http://www.marcuslemonis.com, Facebook https://www.facebook.com/marcus.lemonis and Twitter @MarcusLemonis

The Marcus Lemonis Fashion Group, a collection of expanding fashion brands and retailers across the United States, is proud to announce the latest addition to its portfolio, Lumilla.


Peter Warner

Peter Warner

Peter is an apparel industry specialist with a broad range of skills and experience in senior management supply chain operations. Peter brings expert skills in building world class international organizations designed to function clearly, execute, and bringing operation excellence. His specific skills in international global sourcing, management of product development, and processes related to production, regulatory compliance, IT, supply chain, distribution and international trade is a tremendous asset for LumillaMingus, now Lumilla, which he joined as a strategic advisor in 2018.


Lawrence Mikuta

Lawrence is an accessories sourcing and production specialist with robust experience in handbags and small leather goods, jewelry, fashion accessories, hosiery, and homegoods. His expertise is in creating sustainable, worldwide sourcing networks to achieve best in quality, value, and design execution for a range of women’s accessories. Lawrence joined Lumilla as a strategic advisor in 2020.

Our Story

After working in Haute Couture and Ready-to-Wear in Copenhagen, London, Paris and Los Angeles, Founder and Creative Director Lulu Johansen Eschelman was inspired to combine a contemporary European aesthetic with her discerning eye for quality, timeless design and function to create a one-of-a-kind custom Handbag line.

Acknowledging a gap in the market for hand made luxury handbags, Lulu applied her love for quality and uniqueness to LumillaMingus, now Lumilla. All Lumilla bags are made in the US which allows Lulu and her creative team to partake in every aspect of the creative process of crafting each and every bag.

Lulu designs for the contemporary woman with a strong focus on timeless designs, impeccable craftsmanship and quality, while never overlooking functionality.

Lulu strongly believes in quality over quantity and therefore only produces a limited amount of each style. We encourage our collectors to sign up with us in order to reserve a bag from our next collection.


Lulu Eschelman